VIDEO PRODUCTION
Content Creator
I have led video production for a sports leagues, fashion shoots and product launches for TikTok, Instagram Reels, and Stories. Shooting and editing content optimized, included matchday coverage, behind-the-scenes content, and live event activations for Copa América 2024 and FIFA Club World Cup 2025.
My passion is telling worthy stories and helping others to do the same. Experience developing, producing, writing, and directing original content.
Experienced in branded content shoots where every frame mattered. I've sat in on creative direction sessions where we debated lighting, styling, and narrative for campaigns that needed to perform commercially while maintaining creative integrity. That experience taught me something most digital marketers never learn: performance and taste aren't mutually exclusive, you just have to know how to balance both
At RanaVerse, I managed on-set operations for campaigns like Sergio Tacchini FW23, a high-end athletic apparel shoot that required precise coordination between talent, creative teams, and production staff. I handled logistics planning, talent management, and day-of execution to ensure the shoot ran smoothly and delivered the quality the brand demanded. This experience reinforced my ability to work with high-performance individuals in fast-paced, detail-oriented environments where every element matters.
A dynamic storyteller, with the vision to produce compelling content across multiple genres and steer that material from conception to completion. Proficient at taking raw ideas and crafting them into original, marketable, and producible results. Combining storytelling with the most important part of it all – human emotion for lasting impact, regardless of genre, subject, or format.