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Digital &
Influencer Marketing
Digital
Marketing
![[SELECT]+RG+PRESS+1.jpg](https://static.wixstatic.com/media/eb25de_962ef4141d17484fb23b0afd2605274a~mv2.jpg/v1/fill/w_330,h_237,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/eb25de_962ef4141d17484fb23b0afd2605274a~mv2.jpg)
Over the past decade, I've crafted and implemented digital marketing strategies for Fortune 500 like GM, Unilever, and Airbnb. At RanaVerse, I oversaw campaign across various channels, optimizing creative assets each platform. At NJ Play Sports, I led digital marketing, doubling social media reach and boosting followers by 25% through strategic content planning My approach blends data-driven decisions with creative storytelling to achieve measurable results while upholding brand integrity.
Influencer
Marketing
I've managed influencer partnerships across Fortune 500 campaigns and grassroots sports activations. At NJ Play Sports, I coordinated influencer collaborations for large-scale events including Copa América 2024, managing content briefs and campaign execution. I also run my own influencer platform, FATSONABOAT, with an engaged following across Instagram, TikTok, and YouTube. This hands-on experience gives me unique insight into both sides of influencer marketing: what brands need to drive ROI and what creators need to deliver authentic, engaging content that resonates with their audiences.
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